Check Out The Pink Fire Truck At Devonshire Mall

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In a joint effort between Fire Prevention Week and Breast Cancer Awareness Month, Windsor Fire and Rescue Services now has a pink fire truck for the month of October.

The vehicle was unveiled this afternoon as it’s taking part in the Fire Prevention Week show at Devonshire Mall.

Fire Chief Bruce Montone announced that the initiative — dubbed “Fight Cancer with Fire” — is aimed at raising awareness for breast cancer, which is the second leading cause of death from cancer in Canadian women following lung cancer.

The Canadian Cancer Society’s Judy Lund said “We want to spread the message that mammograms save lives! More women are surviving than ever before and the numbers are growing all the time.”

The vehicle, along with a pink Windsor Fire and Rescue minivan, will be on display at Devonshire Mall through to the end of Saturday October 12th.

For a donation in a pink fire boot, you can sign the pink truck in memory of a loved one or current cancer survivor.