CWATS Launches Rethink Your Drive Contest

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This month, Essex County residents can win prizes for leaving their vehicles parked and using active transportation – such as walking, running and cycling – instead.

“We have a great opportunity in Essex County to shift our travel behaviour to active transportation for short trips while also meeting our weekly physical activity goals,” said Diana Radulescu, CWATS Active Transportation Coordinator. “We are fortunate in Essex County to have so many recreational opportunities, and we hope this campaign encourages residents to get outdoors and get active while staying safe this October.”

Replacing a five to 15-minute car ride with walking or cycling is an achievable goal for many, and contest participants can consider even longer trips if they feel ambitious. They are also encouraged to use the contest to explore the County Wide Active Transportation System (CWATS) network.

Whether they use sidewalks, trails, bike lanes or multi-use pathways, active transportation contest participants must log the distance (in kilometres) and time (in minutes) of their trip.

You submit your entries using the online CWATS Rethink Your Ride Contest Entry Form. Alternatively, they can share their trip details and photos on Twitter, Facebook or Instagram using the hashtags #CWATS and #RethinkYourDrive. Multiple entries are allowed, but they should be for different trips.

The Rethink Your Drive Contest runs until October 31st, and trips must be within Essex County to be eligible. Only residents of Essex County can enter.

Each qualified entry will be part of a weekly random draw for exciting prizes, such as bike locks, helmets and gift cards. Entries must abide by the Rethink Your Ride Contest Rules, and participants should follow public health guidelines to prevent the spread of COVID-19.