North American International Auto Show Pauses For 2021

Monday January 11th, 2021

Posted at 6:28pm



The North American International Auto Show will not take place in 2021 organizers announced Monday. Instead, show officials revealed a “bridge to the future” with an auto-centric event called Motor Bella.

The new event will be held from September 21st to 26,th 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an “87-acre playground for auto enthusiasts,” enables exhibitors to showcase key vehicles and technologies in an outdoor setting.

Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities.

“The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business,” said Executive Director Rod Alberts. “This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products.”

Alberts said attendees can expect a multi-sensory experience at the new event. “This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer.”

Dates for the 2021 Motor Bella are:

  • Press Preview, Tuesday, September 21st
  • AutoMobili-D, Tuesday, September 21st through a half-day Thursday, September 23rd
  • Industry Preview, Wednesday, September 22nd and a half-day Thursday, September 23rd
  • Public Show, Thursday, September 23rf through Sunday, September 26th


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