Downtown Ends Sponsorship Of Canada Day And Santa Claus Parades

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Downtown Windsor during the 2019 Santa Claus Parade.

Two years after returning to Downtown Windsor, the Downtown Windsor Business Improvement Association has decided not to sponsor the Canada Day and Santa Claus Parades in 2020.

The DWBIA says that its members have decided to place its focus and efforts elsewhere for 2020.  Both parades cost the DWBIA $40,000 a year.

“For a number of valid reasons, including economic, we are opting to support other ventures and opportunities that directly benefit our members,” said Brian Yeomans, DWBIA Chair.

“It has been a pleasure to sponsor both Parades these past couple of years, which are both spectacular. They’re a testament to the hard work and passion of the Windsor Parade Corporation.”

Yeomans adds that although the DWBIA will no longer be financially supporting the Parades, the Parades would still be welcome downtown.

“Should the Windsor Parade Corporation find a sponsor who sees value in keeping the downtown routes for the parades, we would be more than happy to host them.”