United Way Issues Bold Community Challenge

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The United Way has a big bold challenge. They want to raise $7.5 million.

A recent study showed that right now, one in five people are living in poverty in Windsor and Essex County, including more than 23,000 kids and teenagers.

“United Way has been working to reduce effects of poverty for people in our community for years by providing things like food programs, after-school support, and counselling services. We are proud of the programs that we support, but we now need to get to the root causes of these issues and lift people out of poverty for good,” says Lorraine Goddard, United Way’s CEO.

With this years campaign they hope to be able to lift 4,000 kids out of poverty.

“The need is there, but the level of poverty in our community isn’t widely known. With one in four children in Windsor-Essex living in poverty, we have to do more,” says this year’s Campaign Chair Tim Catherwood. “In order to solve a big problem, we all need to think big and that’s why we have a big, bold challenge to the community. To succeed, we need everyone to dig deeper and take bold action against poverty by supporting United Way.”