Hôtel-Dieu Grace Healthcare Launches Awareness Campaign
Tuesday June 30th, 2015
Posted at 6:19pm
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Serving the Windsor-Essex region for more than 127 years, Hôtel-Dieu Grace Healthcare has launched a public awareness campaign to promote its heritage, services and community partnerships.
A new marketing campaign called “Changing Lives Together” is designed to help the region become familiar with the non-acute services provided at HDGH’s campus located at the Tayfour Campus on Prince Road.
These services include: specialized mental health and addictions; rehabilitation services; complex continuing care and palliative care; and children and youth mental health services.
“When our hospital services realigned in 2013, Hôtel-Dieu Grace Healthcare became responsible for all non-acute care services and relocated from the Ouellette Avenue building to the Tayfour Campus on Prince Road,” said Janice Kaffer, President and CEO of HDGH. “To ensure our community understands what we offer, how we deliver our services and the partnerships that help us make it all happen, we have adopted the tagline ‘Changing Lives Together’ to reflect the next chapter in our growth.”
A comprehensive communications plan includes advertisements, social media activities and internal engagement projects to reinforce the new message.