PHOTOS: RIDE Program, Sponsors Help Launch Red Ribbon Campaign

Thursday November 6th, 2014

Posted at 6:39pm

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If you got stopped by a R.I.D.E. Program on Tecumseh Road East, Thursday afternoon, you’ll know it was for an extra special cause.

Mothers Against Drunk Driving launched their 2014 Project Red Ribbon campaign with the help of five emergency agencies and a Reduce Impaired Driving Everywhere program just out in front of Gus Revenberg Kia on Tecumseh Road.

Police officers stopped traffic in both directions, asked drivers if they had been drinking, and handed out free ice scrapers and red MADD ribbons.

Windsor-Essex MADD community leader Chaouki Hamka put together the event and said the 27-year-old Red Ribbon campaign is still going strong with its message that drunk driving kills.

“The most powerful component of the program is the red ribbon and its symbol to stop impaired driving,” said Hamka.

MADD’s program encourages the public to become actively involved in the fight against drunk driving by tying a red ribbon to a visible place on their vehicle, such as the antenna or side mirror.

Hamka expressed tremendous gratitude to Windsor Police, the Essex County OPP, LaSalle Police, Amherstburg Police and Essex Windsor EMS for the roles they play in getting impaired drivers off the roads, along with sponsors Gus Revenberg Kia and Allstate.

If you’re interested in getting a red ribbon to ‘tie one on’ and support the campaign, Hamka says you can visit any police station or call 519-791-9623.

Police stop traffic on Tecumseh Road

A Transit Windsor bus drives off after picking up a red ribbon

Officers hold a long MADD ribbon

Chaouki Hamka thanks four local police forces and EMS for their support of the red ribbon campaign

Windsor Police Chief Al Frederick and MADD Windsor-Essex coordinator Chaouki Hamka prepare for a ribbon cutting

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