$8.9 Million In Economic Activity Generated By Children’s Games

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Tourism Windsor Essex Pelee Island has released figures on the financial impact of the International Children’s Games.

Officials say that the event attracted nearly 1,500 competitors and coaches from 80 cities and 31 countries along with 3,500 out of town spectators who collectively spent $1.9 million in the Windsor Essex region.

Combining these expenditures with the $2.1 million spent by the event organizers in hosting the event, Tourism Windsor Essex says the event created supported $8.9 million in economic activity, of which $6.3 million was in the Windsor Essex region. The event supported 49 jobs in Windsor Essex paying $2.0 million in wages and salaries. The net increase in economic activity (GDP) was $3.0 million in Windsor Essex, rising to $4.4 million for the province as a whole.

“We always knew the International Children’s Games had a significant economic impact for the region and now using an industry accepted and standard tool we were able to quantify it” said Gordon Orr, CEO, Tourism Windsor Essex Pelee Island. “In order to ensure we have an appropriate measurement, we enlisted the help of the Canadian Sports Tourism Alliance and utilized their STEAM model.”

The economic assessment was completed by the Canadian Sports Tourism Alliance (CSTA) using the Sport Tourism Economic Assessment Model (STEAM). In 2002, and in association with Sport Canada, the Canadian Tourism Commission, the Conference Board of Canada’s Canadian Tourism Research Institute (CTRI), and the Canadian Association of Convention & Visitors Bureaux, the CSTA developed the Sport Tourism Economic Assessment Model (STEAM).

“We are pleased to see Tourism Windsor Essex Pelee Island using the STEAM model to develop the economic impact associated with hosting the 2013 International Children’s Games,” said Tony Fisher, Director of Research at the Canadian Sport Tourism Alliance. “The STEAM results show the event attracted a tremendous number of people to the region with the spending of these visitors and the event organizers supporting local businesses in the community.”