Town Of Essex Appoints Main Street Ambassador

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The Town of Essex is pleased has appointed Tom Coke as Main Street Ambassador.

As part of the My Main Street Local Business Accelerator, the Main Street Ambassador will support the revitalization of the two main street communities in the Town of Essex. Working closely with local business owners and entrepreneurs in Essex Centre and Harrow, the Main Street Ambassador will help grow existing businesses and welcome new entrepreneurs to the area. As a part of the Local Business Accelerator, business owners will be eligible for detailed market research, data analysis, wrap-around business support and more.

Coke brings a wealth of knowledge to the position. He most recently served as the Council Coordinator for the Town of Lasalle. Previously, Coke held the position of Downtown Revitalization Coordinator for the County of Prince Edward where he was responsible for coordinating a two-year Downtown Revitalization Planning Program sponsored by the Ministry of Agriculture Food & Rural Affairs.

“We are thrilled to have Tom join the team.” said Nelson Silveira, Economic Development Officer. “This is a unique position, and it will add tremendous value to the Harrow and Essex Centre Streetscape Project by supporting the revitalization of our two main street communities.”

Coke’s appointment took effect February 7, 2022, fulfilling a 12-month term.