UWindsor Launches Vaccination Campaign To Encourage Students To Knock Out COVID 

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The University of Windsor has launched a COVID vaccination campaign to encourage students to not only get into the ring and “Knock Out COVID,” but to carry the vaccination message to others in the under-25 population around Windsor-Essex County.

The KO COVID initiative will team the University with the University of Windsor Students’ Alliance to help students and other young people in the community get the facts and support they need to overcome vaccine hesitancy and access vaccination in the community.

The University is working with the  WE-Spark Health Institute and UWindsor researchers to provide expertise, while student mentors will guide, engage, and empower students to protect their health and the health of others in the community.

“We’re finally getting closer to the finish line in terms of vaccination, but there is still some work to do and we need that final push with people under 25,” said Lisa Porter, a biomedical researcher

The uwindsor.ca/takeajab website provides students with opportunities to have vaccination questions answered by experts, but students will be encouraged to share their own vaccination experiences, concerns, stories, and photos through social media for a chance to win a series of prizes valued at more than $15,000.

“This is a true peer-to-peer initiative and one that will address the reasons why young people may be hesitant to get themselves vaccinated,” Porter said.  “We’re very optimistic that the campaign will make a real difference for young people in addressing concerns in a supportive and fun way.”