UWindsor Launches Windsor Proud

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From UWindsor

A new awareness and enrolment campaign was launched Friday by the University of Windsor.

“Windsor Proud” features current students and will tell their UWindsor stories through the use of billboards, cinema ads, social media and traditional advertising. The campaign will be featured in Windsor-Essex, Southern Ontario, the GTA and Detroit during the fall and winter.

“This is about so much more than just a recruitment campaign. It is a declaration of confidence – confidence in ourselves as a university, as a community, as a place where our students, staff, faculty, and friends are proud of what we have made, what we have built, and what we are creating for the future. It’s time to say that out loud,” said Dr. Douglas Kneale, the University’s Interim President and Vice-Chancellor.

Windsor Proud’s focus on spirit and attitude comes at a time of unprecedented growth at the University in terms of enrolment, research and new buildings.

Another theme of the Windsor Proud campaign is “Made in Windsor”, the message being that the University is a place where experiences are made for life. That could be independence, friendships or collaborations with peers and faculty members.

Windsor Proud comes two years after the University launched [email protected]. The Promise campaign set out to change the conversation about the University of Windsor. Last year, the campaign developed into Future Full of Promise and also included the launch of a capital campaign, Place of Promise.

Earlier this year, the Promise campaign was recognized with a silver award in the 33rd annual Educational Advertising Awards. More than 2,200 entries were received for the U.S.-based competition from over 1,000 colleges, universities and secondary schools. UWindsor was one of only four Canadian universities recognized by the competition.