City Set To Continue Sponsoring Grand Prix

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File photo from press event in 2014.

Mayor Drew Dilkens will be looking to council to support the release of $50,000 that was allocated as a placeholder in the 2016 approved budget, to support the City of Windsor’s participation in the 2016 Chevrolet Detroit Belle Isle Grand Prix.

For many years now, the city has offered financial support for the Detroit event. In 2008 and 2013 the contribution was $85,000 while that dropped to $50,000 in both 2014 and 2015.

In his report to council, Mayor Dilkens says that  “A renewed sponsorship for 2016 builds upon the City of Windsor’s strong relationship with the
Chevrolet Detroit Belle Isle Grand Prix, an event that is geared to all audiences.”

Dilkens says that past support was part of the effort to continue the joint two nation campaigns, as well as to provide our local businesses and residents an opportunity to participate in a prestigious world sporting event.

Windsor’s past investments in the event secured a dedicated grand stand, which leveraged track wall signage, naming rights and positioning at the International Media Center, driver appearances within the City of Windsor, the positioning and promotion of the City of Windsor via website, print, TV, and radio partnerships, activation space to promote Windsor attractions, hotels and activities, and positioning through print materials in five separate information areas and the international media centre, LED screens and dedicated seating areas.

“The sponsorship of events that will draw in hundreds of ovenight guests to the City of Windsor delivers significant economic impact to our City. By maximizing these opportunities, it provides for economic growth while maintaining quality of life and entertainment options for our residents.,” said Dilkens in the conclusion of his report.

City Council will make the final decision when they meet on February 22nd.