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Local Group’s #PinkButterfly To Shine Spotlight On Female Homelessness

Wednesday April 29th, 2015, 10:30am


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The Welcome Centre Shelter for Women is looking to promote awareness for women experiencing homelessness in Windsor Essex, and to do so, the first of a new awareness campaign kicks off on May 1st.

The #PinkButterfly is a social media campaign that will seek to engage the community via Facebook, Twitter and Instagram through individuals finding pink butterflies with empowering messages on them around Windsor Essex in businesses, parks, community agencies, and posting them on social media using the #pinkbutterfly.

“The Shelter’s logo, a stylized pink butterfly, is a symbol of positivity, renewal and transformation- one that is easily recognizable and crosses cultural and economic barriers. My hope is that when people find these butterflies, they inspire a sense of engagement and action. I’d like to see a conversation started in Windsor Essex that speaks to what homelessness looks like – de-stigmatizing women living in these situations, and building an understanding of what it means to experience homelessness,” said Remy Boulbol, the Shelter’s Director of Community Engagement.

The campaign will run all of May and is just one of a series of events designed to build community awareness of the work done by the Welcome Centre, and to increase awareness of what women experiencing homelessness are living with, and foster a greater sense of community engagement.

The Centre provides safe space for women who are experiencing homelessness to renew a sense of hope as they work to transform their lives in positive ways. The Centre can accommodate up to twelve women and provides programming to women 18 years of age and over, with over 300 women accessing shelter in 2014.

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