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Cookie Monster To Promote Leamington Greenhouse

Wednesday February 25th, 2015, 10:00am


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Image from Nature Fresh

Cookie Monster will be eating a bit more healthily now that he and other Sesame Street friends have partnered with a Leamington greenhouse.

Over the Winter months, Nature Fresh Farms has been busy putting the final touches on their new brand packaging with help from Sesame Workshop and the Produce Marketing Association’s eat brighter movement.

“We are very excited to take part in the eat brighter! movement, it is an opportunity for Nature Fresh to assist in an industry wide education initiative to help increase fruit & vegetable consumption,” said Ray Wowryk, Director of Business Development.

Using primary Sesame Street characters Big Bird, Cookie Monster, and Elmo, Nature Fresh is transforming all of its primary brand packaging to include the eat brighter! brand and help increase awareness of the program in both USA & Canada.

“In PMA’s initial program launch announcement, it was stated that the eat brighter! tagline draws parallels between the characteristics of the Sesame Street brand and fresh produce – using adjectives like healthy, brilliant, alive – with a clear call-to-action that drives consumers toward a brighter, healthier future. We believe that increasing fresh consumption across all fruits & vegetables ensures a healthier future for everyone; we are getting behind this initiative 150%”, stated Wowryk.

The company’s new eat brighter! packaging will be unveiled this weekend at the Southern Exposure Conference & Tradeshow taking place in Orlando.

Image from Nature Fresh

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