Windsor Gets A “D Grade” For Attracting Newcomers

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The Conference Board of Canada has listed Windsor as a city that’s “Struggling to Attract” and assigned a D grade.

In a report released Thursday entitled City Magnets III: Benchmarking the Attractiveness of 50 Canadian Cities, cities were analyzed and benchmarked by features that make Canadian cities attractive to newcomer populations. The performance of cities was compared on 43 indicators, grouped into seven categories including society, health, economy, environment, education, innovation, and housing, and data was based on the 2011 Census and National Household Survey.

Windsor’s “D grade” fell in the bottom half of rankings mostly and the report cited economy, innovation, society and education as factors for the grade.

“The cities in this class are struggling to attract newcomers, with 9 of the 13 cities showing little population growth between 2006 and 2011, and two cities seeing their populations decline,” the report said. “Of note, many of these cities are located in Ontario, including the large centres of Hamilton and Brampton.”

Windsor joined Sudbury, Barrie, St. Catharines, Brantford, Cambridge, Oshawa, Abbotsford, Trois-Rivières and Saint John for a “D” grade.

“Attracting skilled workers is crucial to Canada’s competitiveness. Cities that fail to attract new people will struggle to stay prosperous and vibrant,” said Alan Arcand, Centre for Municipal Studies.

Waterloo, Calgary, Ottawa, Richmond Hill, Vancouver, and St. John’s were at the top of the report’s rankings.