Second Annual Stiletto Walk Hopes To Bring Out More Participants
Thursday April 24th, 2014
Posted at 11:15am
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A event which began as a way to kick-start fundraising to publish a book is headed in to its second year after having much success in 2013.
Jennifer Pomerleau is organizing the second Stiletto Walk for Sunday April 27th.
While many of the vendors won’t be determined until the day of the event, Pomerleau said there will be many little things happening throughout the event that will help make it both interesting, inspiring and fun. She also added there will be some intriguing surprises that will happen on the day of the event that people should be prepared for.
“The idea of it is people shop, men and women alike, in any form of heel,” said Pomerleau. “Whether it’s a high heel, a wedge or a stiletto, and they walk a pre-determined course around the mall and different stores and food vendors get involved from the mall and we kind of just do a walk and you pick up things along the way.”
Pomerleau partnered with the Devonshire Mall last year to put on the event in order to raise money to publish her book titled “Art in Survival.” The book is a publishing of 17 local cancer survivors who were photographed in the nude. The idea of the book was to show the sense of strength of these women, and allow them to feel a sense of beauty.
“When Devonshire Mall found out about the idea for the book we wanted to do something to kick-off the fundraising for it,” said Pomerleau. “This is what we came up with, to do something that would involve the mall and also local cancer survivors and friends and family of them and we thought it would fun to get everybody out … and instead of just doing your regular run, or race, we thought it would be nice to do a walk and we’ll make it a little tricky and do it in heels … It kind of brings a little bit of a female aspect to it.”
The walk last year benefited the printing process of the book, however this year since the book has already made its debut, the proceeds will strictly benefit the cancer centre. All sales and proceeds from the book also continue to benefit the cancer centre.
Tina Asprakis, assistant marketing director at the Devonshire Mall said they’re hoping to raise as many funds as possible and they feel the event will grow year after year.
“Strut your stuff in your favorite heels,” said Asprakis. “Have some fun, win some prizes, support a wonderful project and, best of all, honor the brave survivors and their families.”
Registration for the event, which is $30, will begin at 10 am and the walk will follow at 11 am. Pomerleau said participants will receive a book, a makeup bag and a donation that goes to the cancer centre.
“It’s nice to just get everybody out and to see everybody do the walk,” said Pomerleau. “It’s really heartfelt and it’s a lot of fun … I enjoy doing this kind of stuff and I really love planning events, so for me it’s kind of just a win-win all around. I get to have my hand in something really important and I get to do something that I love.”
Find more information about the Stiletto walk on Devonshire Mall’s website.