New Name For Annual Fireworks

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When the fireworks light up the sky over Windsor and Detroit this June, they will be backed by a major new sponsor.

Ford Motor Company and The Parade Company have announced a major partnership for one of the nation’s largest fireworks displays – The Ford Fireworks presented by Target.

Organizers say that the event’s new name reflects lead sponsorship of the fireworks by Ford Motor Company, in addition to Target’s support, making possible this free world-class event for the region.

The Parade Company will bring in Zambelli Fireworks Internationale to feature more than 10,000 pyrotechnic effects visible for miles along the Detroit River. This year’s show will be choreographed by the worldrenowned Patrick Brault, who has designed pyrotechnic displays internationally, including the 2010 Winter Olympics in Vancouver.

The Fireworks will light up the sky on Monday, June 24th at 10:06pm kicking off the unofficial start to the summer season.