Saturday April 4th, 2015
Renee DiPietro, a new entrepreneur in Windsor (and a big believer in strength training), was influenced to start her own gig after walking into a Lifestyles Fitness and taking a spin class with Anita DiMambro; a fitness instructor at the gym.
DiPietro travelled far and wide across North America studying the art of spin classes, gathering inspiration from studios like Soul Cycle — a trendy, indoor-cycling area, populated by celebrities like Michelle Obama and the Beckham’s.
“Once Renee, is inspired, she wants to share that inspiration with everyone else,” says DiMambro.
Before long, PureCycle was born in January of this year, welcoming over 500+ clientele through the doors.
DiMambro said the timing could not have been better between her Lifestyles career ending and this new one at DiPietro’s studio beginning, and has lent her helping hand as the studio coordinator and instructor.
So what is spin cycling? It is a exercise crave that involves riding a stationary bicycle, all of which include balance and discipline.
“It is a non-impact workout that is not painful. Nobody likes the treadmill, because they don’t want to run,” says DiMambro.
PureCycle differentiates for many reasons including the variety of instructors; “you have to come in and try out each instructor strictly because you can cycle to Lil Wayne, or you can cycle to Frank Sinatra. Each instructor has a different style to bring to this studio, and we love it,” DiMambro speaks highly of her colleagues.
In the studio you will not find much light, but instead a disco ball, lighting effects, and a scenic display that changes colour on the back wall. “One of Renee’s inspirations were having lights off – it’s a non-competitive setting where you can focus on yourself. You don’t have to look over and see someone working faster or harder, you can go at your own goal and your own pace.”
DiMambro believes that the key to a successful workout is the environment surrounding them, “it’s business in the front, party in the back!”
PureCycle involves themselves in various charities, including community rides for Lymphoma, and two up and coming rides for Transition To Betterness.
The studio is letting first-time customers ride for free, but having fluctuating prices and packages including a Student Unlimited Package for $99.
To see a full schedule of classes, visit PureCycle’s website www.purecyclespinstudio.com.
You can visit the studio at 300 Cabana Road East, or call (519) 971-4566.