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Monday April 16th, 2012

Posted at 3:15pm

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Blue W website screenshot

The City of Windsor is looking to introduce a new program in the community that will further encourage Windsorites to use municipal tap water instead of bottled water.

The program is called Blue W and it is a unique community based program that is dedicated to promote municipal tap water as a healthy, easily accessible alternative to bottled water.   This program uses a website and a smart phone application to provide details on where to find a location to fill your reusable water bottle.

Owners of public buildings and commercial business owners will be able to register to the Blue W program for free.  When they do so, Blue W provides free promotional listings on the website and smart phone applications so users can find the locations easily to get free tap water.  They will also receive a Blue W decal for their building.

This program was first started in Guelph and has since expanded across Canada including London, Oakville and the region of Waterloo.  Since 2009, Blue W has grown to a listing of 4000 locations.

City administration is recommending the city endorse this program and the city and its agencies promote the program with no costs to the city.  If administration finds that self promotion is not effective, then the city will look at funding partners to bring Blue W staff to the area at a cost of $9,240.

This report goes to the Environment and Transportation Standing Committee on April 25th and if they approve of it, it will go to City Council at a future date.

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