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Friday August 19th, 2011

Posted at 4:15pm

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A Windsor inventor has been featured in the online edition of Popular Science.

Lou Tortola, the CEO of Windsor-based eliquidMedia (think of the giant display screen in Downtown Windsor), has a new invention.

The RoundTail is a re-invention of a conventional bicycle frame that helps to reduce road vibrations transferred through a bicycle to a rider. When the RoundTail runs over a rough patch of ground, the shock is spread out and dissipated through the spiral frame.

Popular Science performed a test and concluded:

Bikers had no pain after riding for 50 miles on the RoundTail, while they ached on other frames after only two. Outfitted with a Shimano kit, it matched the ride and speed of any other road bike.

The RoundTail retails for $2000 and is available online at

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