Family Video Announces Round It Up for Lymphoma Campaign

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Family Video which has recently opened in the area and the Lymphoma Research Foundation (LRF), the largest non-profit organization devoted exclusively to funding lymphoma research and to serving those touched by the disease, have joined together to support lymphoma research through a new cause marketing campaign. Round It Up for Lymphoma Launched on March 15th and runs until the end of the month in all of its stores in Canada and the United States, encouraging customers to donate to the Foundation’s innovative research program.

Round It Up for Lymphoma will offer Family Video customers the opportunity to support cancer research by rounding up their purchases to the nearest dollar. One hundred percent of the proceeds raised through Round It Up for Lymphoma will be used to fund research projects that offer the greatest potential to advance the field of lymphoma research and the discovery of new treatments.

“This horrible disease has had an effect on our employees and their children, and we are going to do something about it!” said Family Video President Keith Hoogland. “We are proud to partner with the Lymphoma Research Foundation and support its work to find a cure for lymphoma. Lymphoma affects hundreds of thousands of people and their families every day. We can and will make a difference.”