2017 Mastercard Memorial Cup Logo Unveiled

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The official logo for the 2017 Mastercard Memorial Cup was unveiled Thursday.

“We’re very proud to present this logo to the people of Windsor & Essex County,” said Host Organizing Committee Chair John Savage. “It’s an enduring symbol of our region, one that we are excited to share with the entire community.”

The 2017 Mastercard Memorial Cup logo is inspired by the Lancaster Bomber, regarded as the most famous and most successful of the Second World War night bombers.

The logo continues to feature the traditional likeness of the Memorial Cup trophy atop logos for the CHL, and a rebranded Mastercard, entering their 19th straight year as title sponsor of the event. The poppy also remains a fixture of the logo positioned at the centre and symbolic of the event’s longstanding support of Canadian Armed Forces.

The 99th edition of the Mastercard Memorial Cup will take place May 18th to 28th, 2017, featuring the host Spitfires along with the champions of the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.