PHOTOS: Did You Or Your Friends Get Stopped By This Special R.I.D.E. Program Today On Dougall?

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If you got stopped by a R.I.D.E. Program on Dougall Avenue, Wednesday afternoon, you’ll know it was for an extra special cause.

Mothers Against Drunk Driving launched their 2015 Project Red Ribbon campaign with the help of local police services agencies and a Reduce Impaired Driving Everywhere program at Medina and Dougall around 2pm.

Police officers stopped traffic in both directions, asked drivers if they had been drinking, and handed out MADD red ribbons.

Windsor-Essex MADD community leader Chaouki Hamka put together the event and said the 28-year-old Red Ribbon campaign is still going strong with its message that drunk driving kills.

“The most powerful component of the program is the red ribbon and its symbol to stop impaired driving,” said Hamka.

The launch of the program always takes place around this time of the year, in anticipation of Christmas season.

“Although impaired driving is not a seasonal crime, more people will get together and consume alcohol around Christmas time,” said OPP officer Ed Maracko.

LaSalle Police communications officer Harbinder Singh Gill said: “We need to get the message out that this is not acceptable, and that it’s preventable.”

MADD’s program encourages the public to become actively involved in the fight against drunk driving by tying a red ribbon to a visible place on their vehicle, such as the antenna or side mirror.

If you’re interested in getting a red ribbon to ‘tie one on’ and support the campaign you can visit any police station or call 519-791-9623.