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Wednesday September 16th, 2015

Posted at 11:54am

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The credit union’s current logo is seen in this file photo

Windsor Family Credit Union has unveiled a new logo and a strategic plan to take them to the year 2020.

Credit union officials unveiled a refreshed new logo for WFCU at the company’s 31st Annual General Meeting on Tuesday.

President and CEO Marty Komsa revealed that the credit union provides financial services to 34,600 members including 31,000 personal members, 16,000 households, 2,100 businesses and 1,500 organizations.

“In 2006, ‘Like a bank, only better’ redefined WFCU,” said former Windsor Mayor and WFCU vice-president, Eddie Francis. “The years that followed brought region-wide name recognition, retail location expansion, unparalleled growth, and ultimately, success.”

Francis said the push is on to attract new members through a “clear and constant statement” of the company’s value proposition.

“Within the new logo, the diamond icon remains a strong symbol of our strength and stability. It symbolizes WFCU’s constant presence in the lives of our members, representing strength, value and the timelessness of the credit union,” he said.

The new logo includes the words ‘Credit Union’ under a re-styled, lower-case ‘wfcu’ to, as the company says, reflect their pride and deep-rooted values in co-operative principles.

They say it presents WFCU not as a bank, but something better — a leading, financial services provider that is focused on members and the community.

The transition from the current logo to the new logo will take place over time as the credit union executes a planned replacement of the visible WFCU branding throughout the community.

WFCU’s new logo

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