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Wednesday June 17th, 2015

Posted at 7:50pm

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Tourism Windsor Essex Pelee Island has launched a new video showcasing Pelee Island.

“The video targets two major demographic profiles, “Nature Lovers”, who enjoy physical and outdoor activities, and “Connected Explorers”, who seek new experiences, adventures, and knowledge,” says Gordon Orr, CEO of Tourism Windsor Essex Pelee Island. “It will become a key tool in the regional tourism marketing portfolio with the intent of increasing visitation to Pelee Island.”

There are two versions being distributed. The 30-second teaser is distributed through strategic ONRoute Service Centres, various consumer shows, and on social media. The 6-minute long-form video is running on the two Pelee Island ferries, creating awareness and building excitement among visitors travelling to the Island.

Knowing that the Island’s geography is one of its most unique features, videographers chose to use drone technology to inexpensively capture aerial shots that uncovered the natural tapestry of Pelee Island. Then, they followed a couple as they experienced the off-the-beaten-path charm of the Island life. From tasting fine wines and romantic walks on the beach to leisurely bike rides and browsing through eclectic artworks, the video tells a compelling story of the possibility and wonder of a visit to Pelee Island.

“This new video covers such a breadth of what makes Pelee Island unique and what we have to offer that it will potentially increase visitation and economic spending in our community. We anticipate that it will act as a lure to assist visitors in planning their stay while on our Island,” says Mayor Rick Masse, Township of Pelee.

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