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Wednesday March 18th, 2015

Posted at 10:50am

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Photo by Dwight Burdette (CC-BY)

Trendy fashion brand Forever 21 will be opening a store at Devonshire Mall this fall.

“Our shoppers have been asking for the Forever 21 brand and it is with great excitement that we can release the news that this sought-after retailer will open at Devonshire Mall this Fall,” says mall general manager Chris Savard. “F21 Red will open at Devonshire Mall in the Fall of 2015.”

Devonshire Mall marketing manager Karen Niforos says the store will be located near The Bay, across from the current location of Sport Chek. The mall is planning to relocate the retailers that are there currently, according to Niforos.

The company is a popular, recognized brand retailer, known to carry on-trend fashion at a great value. The mall says the new concept, called F21 Red, will provide a large selection of merchandise while maintaining the value and entry-level category price points Forever 21 is known for offering.

Forever 21 debuted its first F21 Red location in South Gate, California in 2014 with $1.80 US camisoles and $7.80 US denim for women and girls, according to a company press release.

Mall officials say F21 Red will offer customers a deeper inventory of the trend-led staples that Forever 21, Forever 21 Men, Forever 21 Plus and Forever 21 Girls is known for carrying.

Forever 21 Red store concept from the company’s website

The new store will be constructed in what’s called the H-block of the mall, near the Bay and across from Sport Chek.

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