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Tuesday April 22nd, 2014

Posted at 4:56pm

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Image from thomasutopiabrand.com.

Thomas’ Utopia Brand announced a new partnership Monday morning with the Festrut Group that will see them act as the African representative of Utopia Brands of products.

Under the partnership, Thomas’ Utopia Brand will produce a minimum of 2.2 million cases, worth $25 million per year.

“Positioning Utopia Brand Tomatoes to compete in a global market place required going the distance and reaching out to emerging countries for the development of relationships. We are proud to be partnering up with the Festrut Group,” says Thomas’ Utopia Brand CEO Bill Thomas.

The deal stems from familiarization tours in Nigeria and Windsor-Essex, with Utopia, Festrut and The Nigerian National Agency for Food and Drug Administration and Control. Dr Festus Asikhia, Chairman of the Festrut Group along with members of his staff will be touring Windsor-Essex region wineries, food manufacturers and educational institutions as well as meeting various government and community leaders while in the region this week.

The first Utopia cans will be on shelves in Nigeria on May 23rd. The deal was made possible with the help of Mr. Dammy Atoki who helped build the relationship and broker the agreement between Canada and Nigeria. Utopia is also partnering with NAFDAC to launch a Utopia Food Safety Training Program to help manage and train employees in the food and beverage industry.

“Our food processing sector continues to be a key driver in our region’s economy, and the success of Thomas’ Utopia Brand is proof of that”, says Teresa Piruzza, MPP for Windsor West. I’m thrilled to learn that Thomas Canning has successfully signed this letter of agreement to sell cases of tomatoes globally, ensuring that local farmers will continue to have a buyer for their fresh tomatoes.”

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