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Saturday September 28th, 2013

Posted at 10:00am

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Organizers from Balloonapalooza say the festival has created an economic impact of over one million dollars.

Balloonapalooza’s first Economic Impact and Strategic Alliance Study has revealed that the Downtown Windsor Business Improvement Association’s annual summer festival had an economic impact of just short of $1.1 million, and that event-related spending supported the equivalent of 11 full-year jobs and generated $318,657 in tax revenue.

The survey further determined that local residents also spent $837,000 on products and services while attending the event.

The economic impact study, completed by Enigma Research on behalf of Festivals and Events Ontario, took place between August 17th and August 18th, 2013 and included 300 random intercept surveys. The study reports that Balloonapalooza attracted 42,300 unique attendees of which 7,600 were non-locals residing more than 40km from the event. The average individual visited the city for 1.3 days, and the categories with the highest spending were accommodations, restaurants and retail clothing.

“The study reflects Balloonapalooza’s incredible value to Windsor and Essex County,” says DWBIA Chair Larry Horwitz. “It’s exciting to be able to verify the positive economic and social impact Balloonapalooza’s having on the downtown, city and region.”

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