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Sunday May 19th, 2013

Posted at 11:00am

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The Windsor-Essex County Health Unit warns you drink alcohol, it’s time to rethink the way you drink.

The Health Unit in collaboration with eight other South West Ontario health units is releasing a new awareness campaign supporting Canada’s alcohol low-risk drinking guidelines.

The campaign targets males and females aged 25 to 44 who drink alcohol. Drinking too much, too often, and outside of meals can be risky behaviours when it comes to chronic diseases. High blood pressure, stroke, and cancers like throat, esophagus, colon, and breast are related to alcohol consumption.

The Rethink Your Drinking campaign reinforces Canada’s alcohol low-risk drinking guidelines. The guidelines were developed by the National Alcohol Strategy Advisory Committee and support Canada’s National Alcohol strategy for a culture of moderation.

Low-risk drinking helps promote the sensible use of alcohol which can reduce the risk of short and long term harms. The guidelines provide standard basic information for people to use as they decide how much and how often to drink.

The guidelines recommend that women drink no more than ten drinks a week and that men drink no more than fifteen drinks a week.

Since some drinks contain more pure alcohol than others, the first of five topics to be covered in the campaign is ‘Size Matters’. Every three months, a new topic will be introduced. For more information visit the campaign’s new website found here.

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