Downtown Windsor Launches Campaign to Save Annual Fireworks Display

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Following the recent reports announcing that the annual Target Fireworks will cease, the Downtown Windsor Business Improvement Association has launched a campaign to bring them back.

The annual Target Fireworks are in danger due to cutbacks in spending by the City of Detroit. The City of Detroit’s current budget promises to reduce spending by $250 million and cut more than 2,500 jobs throughout every department.  Despite the Target Corporation paying approximately $1 million annually towards the Fireworks, the City of Detroit still spends up to $700,000 each year to cover the event’s policing and traffic control expenses.  As a result of reductions in spending, the City of Detroit can no longer incur these costs.

The Downtown Windsor BIA aims to raise funds to help the City of Detroit offset these expenses, and in so doing continue the tradition of hundreds of thousands lining the Detroit and Windsor riverfronts for the Fireworks. The DWBIA has pledged $5,000 cash and has set up a website to further this goal.

“The Detroit Fireworks are a tradition for many families and a huge economic driver for our members and merchants,” Larry Horwitz, Board Chair for the DWBIA, said in the news release. “We need to do everything we can to keep the Fireworks alive!”