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Thursday May 24th, 2012

Posted at 11:15am

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This Saturday as a kick-off to Road Safety Challenge, the Injury Prevention Coalition is introducing a new event this year, with the aim to create public awareness of the issues of preventable brain injury in recreational activities.

There will be demonstrations on how the appropriate and properly fitted helmet is one of the best strategies to prevent head and brain injuries among children and adults.

“The Pit Stop Campaign is designed to grab people’s attention to the fragility of their head and brain, and ensure more people are protecting themselves while they participate in healthy physical activities such as cycling, skateboarding and other great summer activities” explains Laura Kay, Executive Director of the Brain Injury Association.

Agencies taking part Saturday include the Brain Injury Association, Children’s Safety Village, Windsor Police Services, Windsor Essex Health Unit, MTO, and the Windsor Bike Committee.

Windsor Police Officers and health care professionals will ensure people are wearing their helmets properly, they will also educate the public on bike safety and rules of the road. Since 1995 in Ontario, helmets are mandatory for all individuals under the age of 18. The fine is $60 for non-compliance.

Bikes will also be checked at the Pit Stop Campaign to ensure that tires are adequately inflated and brakes and other essential equipment are functioning properly. The volunteers are prepared to give out as many as 200 helmets at this 3 hour event. Healthy snacks will also be available, and all attendees will be entered into a draw to win a new bike.

The Pit Stop Campaign takes place at the Ganatchio Trail just west of Sand-Point Beach this Saturday from 11am to 2pm.

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