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Tuesday April 24th, 2012

Posted at 1:45pm

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The Ontario Business Improvement Area Association and the Toronto Association of BIAs on Monday announced the Downtown Windsor Business Improvement Association as the winner of the 2012 Business Improvement Area Award, in the category of Special Events, at the 2012 National BIA Conference in Thunder Bay.

The category was judged on innovation, replication, representation and outcomes, and was awarded to the Downtown Windsor Business Improvement Association for its submission of Balloonapalooza 2011. Hailed a success by downtown merchants and DWBIA members, the inaugural festival drew 30,000+ festival-goers and included giant inflatables, live music performances, sidewalk cafes, and a myriad of other activities.

“The BIA Achievement Awards celebrate and communicate the most successful and innovative efforts in Ontario BIA development,” said OBIAA President, John Kiru.

“The Awards Committee was extremely impressed with the quality of the submissions this year, and recognizes the best that Business Improvement Area revitalization and management has to offer,” added OBIAA Awards Committee Co-Chair and Executive Director of Downtown Kitchener, Mark Garner.

Larry Horwitz, Chair of the DWBIA, said “We’re incredibly proud to have earned an Award for Balloonapalooza. The festival showcased our downtown as a family-friendly destination and attracted broad participation from sponsors, partners, artists and cultural organizations — all who played a significant role in its success.”

Balloonapalooza is North America’s only cold air balloon festival and features giant balloons and inflatables tethered to roof-tops and the streets; live music concerts; sidewalk cafés; a mini express train; midway rides; slides and bouncers; hot air balloons; balloon artists, clowns, buskers and more. Balloonapalooza 2012 will be held August 25th and 26th in downtown Windsor.

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