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Wednesday February 29th, 2012

Posted at 12:15pm

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Miclords & Sauce Funky (photo by Natasha Francis)

After helping film-makers last year, the Windsor Entertainment forum (WEF) has its ears tuned to music.

A great success in 2011, WEF 2012 will focus on the recording industry this Saturday. Executives from the Entertainment Law Society (ELS) including Matthew McCarthy, President Debora Miller-Lichtenstein, Byron Pascoe and Avra Epstein will organize the event with video director/film-maker Gavin Michael Booth and Windsor music graduate/front-woman of Perpetuate, Kim McInnis.

All involved hope to give those attending the tools they’ll need to succeed in their careers.

“We consider there to be only 1 topic for the WEF, which has a variety of elements,” said 35-year-old coordinator, McCarthy. “’What are the best ways for an interested party to break into the music industry?’ To that end, our speakers will cover their own area of expertise and relate their personal stories as to how they’ve achieved their own success.”

Covering a bit of everything for attendees, speakers will address many aspects of the industry. Time will also be reserved for bands and artists to network and market themselves, helping further their careers.

“As all of our speakers would no doubt agree,” said McCarthy. “The ability to form business connections and market yourself is one of the biggest keys to success in this industry. We will try very hard to ensure that the WEF provides the chance for all attendees to expand their personal networks and develop valuable connections for the future.”

Speakers this year include musician Karl Wolf, entertainment lawyer Safwan Javed (who has worked for Wide Mouth Mason,) along with other musicians, producers, booking agents and executives.

Booth, who helped organize and spoke at last year’s forum, said there are more musicians in the area than film-makers. As a result, he feels this year’s event will fill a greater need and wants to help. While creating videos himself, Booth plans to speak about how they’re necessary for musicians as well.

“I will be focused on discussing the extreme importance of video and multimedia material in today’s social media climate,” he said. “Artists need to understand that it doesn’t have to take a large budget to create innovative music videos and other fan-fun content such as podcasts, video blogs, tumblr pages, etc. All of this should be part of their weekly or monthly plans just like band practise and playing live shows are.”

Speaking of live shows, WEF will kick-off with a March 2 concert at the Dominion House (3140 Sandwich St.) Featuring five local bands and headlined by Miclords & Sauce Funky, tickets can be reserved for $5 by e-mailing [email protected]: They’ll also be available for $7 at the venue.

As for speakers and networking, those interested can visit the Moot Court at the Windsor Faculty of Law building from 12-5 p.m. the following day. While admission is free, attendees are asked to RSVP by e-mailing [email protected] before March 3.

McCarthy was also quick to stress that the forum wasn’t exclusive to musicians. He feels that it will be just as important for aspiring producers, label owners, lawyers and technicians. It’s targeting those starting their careers and more experienced professionals who need a boost. At the heart of it all however, is a passion for business and a desire to learn.

“The goal of the forum is to provide attendees with the opportunity to learn about all aspects of the music business,” said McCarthy. “It’s to increase their possibility of making a career for themselves in this exciting industry.”

For more information, those interested can either visit WEF’s website or drop them an e-mail.

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