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Tuesday January 24th, 2012

Posted at 2:15pm

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This Thursday evening, The National Film Board of Canada with the cooperation of the Windsor International Film Festival presents a special advance screening of Pink Ribbons, Inc. at the Capitol Theatre.

Inspired by the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King, Pink Ribbons, Inc. shows how some companies use breast cancer cause-marketing to boost sales, while often contributing only a tiny fraction of proceeds to the cause. It also explores how companies that pollute or sell products containing dangerous chemicals are in on the action, too, using “pink washing” to polish their images, and even shaping the direction of cancer research. The end result is that the environmental causes of breast cancer have been largely ignored, with only a minuscule fraction of the funds going to prevention research.

Pink Ribbons, Inc. suggests viewers consider heeding some simple words of advice from the organization Breast Cancer Action: “Think before you pink”

Doors open at 5:30 and the screening starts at 7pm.  Tickets $5 at the door or online at at the Film Festivals website.

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